Note: Single-source report; awaiting corroboration.
UNESCO has launched initiatives in Oaxaca to support sustainable tourism by funding 23 local and emerging artists aged 18 to 39. These artists are creating murals and cultural activities in spaces tied to local intangible heritage, such as traditional neighborhood corner stores or “tienditas de barrio.” The interventions aim to revitalize public spaces around Oaxaca’s Historic Center, enhancing visibility, community ownership, and recognition of cultural practices.
The first murals, created in collaboration with the Galería Arte de Oaxaca, are located on the Fortín stairways and were produced by 13 artists. These artists invited passersby and local residents to view the works during an inauguration organized with the municipal Secretariat of Culture, Education, and Reading Promotion.
Additionally, the “Guardians of Heritage” project provides specialized training for 10 local heritage guides and cultural practitioners. The training focuses on heritage interpretation, pedagogy, and child engagement to develop guided tours, playful learning, and interactive educational experiences. Approximately 900 students from third to fifth grade in 30 schools around the Historic Center are expected to participate.
The trained guides will also create accessible and culturally relevant educational materials to promote recognition of the Outstanding Universal Value of Oaxaca’s Historic Center and the Monte Albán archaeological zone, both UNESCO World Heritage sites.
These projects result from collaborative discussions with communities and local authorities, aiming to integrate cultural and people-centered perspectives into urban planning and tourism strategies in Oaxaca.